Senior partners
Senior partners
Playing for Change’s senior partners are Kinnevik, Korsnäs, Metro, MTG, Tele2, Millicom and the Hugo Stenbeck Foundation.
- To engage in social entrepreneurship and play suits The Kinnevik Group's business-driven and innovative spirit. With Playing for Change, we will be able to break boundaries, participate in the social arena and create real change for vulnerable children and young people," says Cristina Stenbeck, Chairman of the board in Kinnevik, as well as in Playing for Change.
- Playing for Change is also an example of how the companies in the Kinnevik Group can work together across company lines. A project like this will unite and strengthen all of us who work in the group. Together we can reach out and help a lot of people.

Kinnevik
"Playing is a way to try new ideas, and at the same time have fun and laugh.”
Mia Brunell Livfors, CEO Kinnevik

Millicom International Cellular

MTG
"As a father of seven I see clearly why play is important. It has direct bearing on our creativity, our social skills and our leadership abilities. To play helps me as well – both as a person and businessman. You need a sense of humor, both in good times and bad."
Hans-Holger Albrecht, CEO MTG

Tele2
"With Playing for Change, we bring together entrepreneurs who achieve social change and business-driven employees within the Kinnevik Group. We help to create sustainable businesses; but most importantly, we help to create a better world for our children. And that is really fantastic."
Mats Granryd, CEO Tele2

Metro
"All over the world there is an increasing understanding of how we all as individuals can make a difference. Social entrepreneurs are becoming more and more important, and some of them will become such icons that they’ll amaze the rest of us with their drive."
Per Mikael Jensen, CEO Metro International

Korsnäs
"Social entrepreneurs will play a large, increasing and more central role in the future. That makes it really important for the Kinnevik Group to join in and contribute in a positive way to this development."
Christer Simrén, CEO Korsnäs

Hugo Stenbecks Stiftelse
«Мы всячески поощряем свободу мысли и изобретательность, которые способствуют развитию общества. Я уверена, что деятельность Playing for Change принесет много позитивных изменений.»
Софи Стенбек, председатель Hugo Stenbecks Stiftelse











